Pat Altvater: Do You Have A Unique Selling Proposition?

Pat Altvater shares that finding your unique selling proposition (USP) means finding a way to be unique and portraying that uniqueness in everything you do, including your videos. You can no longer compete on lowest price or best customer service or best quality because hundreds of your competitors offer that as well. Learn 3 ways to uncover your USP.
For more information, visit Pat’s blog post, Finding Your USP.

Pat AltvaterPat Altvater of AFP Marketing Group specializes in helping her clients showcase their expertise, especially with the use of video. She has been creating and editing videos for the Internet since 2008. Her mission is to create increased visibility for her clients, through training, consulting, strategizing, and implementing. When you are ready to use video to grow your business, the team at AFP Marketing Group can help you create something that authentically showcases your expertise while attracting your perfect client. AFP Marketing Group created BizTV Shows which now operate in three cities, here in Toledo, Indy BizTV Shows and Columbus BizTV Shows.

Pat is the author of Choose Success – Ignite the Power Within. She has been featured as an expert on Fox TV News and has been quoted in numerous newspaper and magazine stories. Her article “I Want It NOW!” was published in the September 2010 Nashville Parent Magazine.

Watch Pat’s episodes of Internet Video Tips: Growing Your Business with Video.

    • Yes, Cindy, that’s very similar because you want to be able to articulate what you do in your elevator speech and part of that is what makes you the right person to do it and who you do it for. Can’t wait to hear your ideas.

  1. Pat
    Thanks for the tips!
    Very helpful video and awesome tips on defining a USP!!! I always struggle with being narrow and specific in my USP. I think your questionnaire will really be helpful!
    Thanks for all you do!
    Yes, It’s really me! Jack

    • Thanks, Jack. I appreciate your comments. As I mentioned, I struggle with being narrow in my unique selling proposition as well…I think that’s common. But I believe being narrow has merit!

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