Pat Altvater: Learn Why Some Call To Action Phrases Convert and Others Don’t

Pat Altvater shares three keys to consider when creating call to action phrases. Use these keys when writing your call to action to improve your chances that the viewer will take the suggested action. This is the last “A” of the AIDA marketing acronym but is really the first step in the process to creating videos that meet your objectives.
To learn how about what to say in your call to action, visit Pat’s blog at Create a Call To Action That Converts.

Pat AltvaterPat Altvater of AFP Marketing Group specializes in helping her clients showcase their expertise, especially with the use of video. She has been creating and editing videos for the Internet since 2008.  Her mission is to create increased visibility for her clients, through training, consulting, strategizing, and implementing.  When you are ready to use video to grow your business, the team at AFP Marketing Group can help you create something that authentically showcases your expertise while attracting your perfect client.  AFP Marketing Group created BizTV Shows which now operate in three cities, here in Toledo, Indy BizTV Shows and Columbus BizTV Shows.

Pat is the author of Choose Success – Ignite the Power Within. She has been featured as an expert on Fox TV News and has been quoted in numerous newspaper and magazine stories.  Her article “I Want It NOW!” was published in the September 2010 Nashville Parent Magazine.

Watch Pat’s episodes of Internet Video Tips: Growing Your Business with Video.

  1. This whole series was great, Pat. Your advice for creating an effective call to action is great and I’ll definitely remember to start with the end in mind next time I’m writing copy. Do you find that certain calls to action work better in video vs. written copy?

    • Thanks for your comments, Holly. Regarding your question, I think the process of crafting a call to action is much the same in written copy as in a video. The advantage of video is that the individual gets to see you, feel your authenticity and hear your words, then make a decision about your call to action. The written call to action is less multi-sensory, which means you must do a great job of building desire to get them to take you up on your call to action. What do you think?

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